Thursday, October 13, 2011

Money and The Chocolate of Love

Despite the continuing recession it is estimated that revenues for US chocolates sales could reach about $18 million. Apparently, the down turn in industrial growth has not affected the appetite people have for chocolate. Chocolate lovers owe it to chocolates' background for its success. In reality, if the numbers are right, individuals are finding a lot more ways to enjoy chocolate and fulfill their great craving for this tempting sweet.

Food for the Gods

Give thanks to God for chocolate. Chocolates come from the Amazon, were the first cocoas were discovered in 2000 BC. Largely utilized by the Maya Culture, the word chocolate comes from xocoatl which means bitter water. The Mayas love for cocoa is marked in history thru their wood carvings dating all the way back to about 300 AD. These wood carvings depict pictures of cocoa pods. The Mayan territory increased in 600 AD and they took their cocoa with them to the northern parts of South America as far as the Guatemalan shores. This place became the birthing soil to vast cocoa plantations where the pods were often offered as a holy substance in rituals. The Mayas assume cocoa to be an exclusive food for the consumption of gods.

Dark Waters in Gold Goblets

As a hot drink xocoatl is a dark drink that is sweet to the taste. This was viewed by the Aztecs and Mayans to be a sustaining drink and utilized it for a lot of medical purposes. They additionally believed that drinking the dark juice or eating the fruits would deliver them wisdom. Even then, the natives believed in xocoatl's nourishing powers. Their leaders drank gallons of dark chocolate served in gold goblets.

The Bean Pay Ups

Due to its recognition and importance, the cocoa beans grew to become a kind of currency amongst Mayans and Aztecs. They used cocoa beans to trade and procue commodities.

In 1492, Columbus introduced King Ferdinand and his Queen to cocoas but little attention was given to cocoas. Columbus didn't realize the fantastic potential of chocolate; otherwise, he could have been the one who introduced the immense potential of chocolate to Europe.

And so as more and more individuals began utilizing chocolates as an essential currency, its significance grew. For example, an explorer by the name of Hernando de Oviedo y Valdez claimed to have brought slaves and prostitutes using cocoa pods.

By 1519, many parts of Mexico were conquered by Hernando Cortez who was fascinated by xocoatl, more for its currency value than its taste. Cortez cultivated the cocoa tree and made this into a profitable business. He also established multiple plantations making a handsome income for Spain.

Well, could we envision a world where there was no chocolate delicacy in our lives? As a chocolate lover, I have constantly had the yearning to find new kinds of enjoying chocolates. May there always be regular or ordinary chocolate, connoisseur chocolates or home-made, but exceedingly delectable chocolate, as my love and passion for them will always be there!

To find out more about chocolate for love visit chocolate for love. Also, to get immediate access to my FREE email chocolate health mini-course, visit Extraordinary Health Benefits of Chocolate.  Steve Campbell has a keen interest in chocolate, health and nutrition.


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